Privacy policy

Last updated: 5 April 2026


Adeline Sydney operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). Adeline Sydney is powered by Shopify, which enables us to provide the Services to you.

This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. This Privacy Policy complies with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs) contained in Schedule 1 of that Act.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.

Who We Are

Adeline Sydney is the entity responsible for the handling of your personal information under the Privacy Act 1988 (Cth). Our contact details are set out at the end of this policy.

Personal Information We Collect or Process

When we use the term "personal information," we mean information or an opinion about an identified individual, or an individual who is reasonably identifiable, whether the information or opinion is true or not, and whether recorded in a material form or not (as defined in the Privacy Act 1988). We may collect or process the following categories of personal information:

  • Contact details including your name, address, billing address, shipping address, phone number, and email address.

  • Financial information including payment card details and transaction information. We do not store full card details — these are handled securely by our payment processor.

  • Account information including your username, password, security questions, preferences and settings.

  • Transaction information including the items you view, add to your cart, purchase, return, exchange or cancel, and your past transactions.

  • Communications with us including information you include in communications with us, for example, when sending a customer support enquiry.

  • Device information including information about your device, browser, or network connection, your IP address, and other unique identifiers.

  • Usage information including information regarding your interaction with the Services, including how and when you interact with or navigate the Services.

How We Collect Personal Information

We may collect personal information from the following sources:

  • Directly from you including when you create an account, visit or use the Services, communicate with us, or otherwise provide us with your personal information.

  • Automatically through the Services from your device when you use our products or services or visit our website, and through the use of cookies and similar technologies.

  • From our service providers when we engage them to enable certain technology and when they collect or process your personal information on our behalf.

  • From our partners or other third parties.


Where it is reasonable and practicable to do so, we will only collect personal information directly from you. We will notify you at or before the time of collection of the purposes for which we are collecting your personal information.

How We Use Your Personal Information

We may use personal information for the following purposes:

  • Provide, Tailor, and Improve the Services. We use your personal information to process your payments, fulfil your orders, send account-related notifications, manage returns and exchanges, and improve your shopping experience.

  • Marketing and Advertising. We will only send you direct marketing communications where you have given consent, or where we are permitted to do so under the Spam Act 2003 (Cth) and the Privacy Act 1988. You may opt out of marketing at any time using the unsubscribe link in our emails, or by contacting us directly.

  • Security and Fraud Prevention. We use your personal information to authenticate your account, provide secure payment processing, and detect or take action regarding possible fraudulent or illegal activity.

  • Communicating with You. We use your personal information to provide customer support and maintain our business relationship with you.

  • Legal Compliance. We use your personal information to comply with applicable Australian law or respond to valid legal process, including requests from law enforcement or government agencies.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy. Such circumstances may include:

  • With Shopify and other vendors who perform services on our behalf (e.g. IT management, payment processing, data analytics, customer support, cloud storage, fulfilment and shipping).

  • With business and marketing partners to provide advertising services, where you have given consent. You can opt out of targeted advertising here.

  • When you direct, request us or otherwise consent to our disclosure of certain information to third parties, such as to ship you products.

  • With our affiliates or otherwise within our corporate group.

  • In connection with a business transaction such as a merger or acquisition, to comply with applicable legal obligations, to enforce applicable terms, or to protect or defend the Services and our rights.

Cross-Border Disclosure of Personal Information

We may disclose your personal information to overseas recipients, including Shopify (based in Canada and operating globally). Before disclosing personal information to an overseas recipient, we take reasonable steps to ensure the recipient does not breach the Australian Privacy Principles in relation to that information. By using our Services, you consent to your personal information being disclosed to overseas recipients as described in this Privacy Policy.

Relationship with Shopify

The Services are hosted by Shopify. To learn more about how Shopify uses your personal information, please visit the Shopify Consumer Privacy Policy. You may also visit the Shopify Privacy Portal to exercise rights related to data processed by Shopify.

Cookies and Tracking Technologies

We use cookies and similar tracking technologies to collect usage information and improve your experience on our website. You may manage cookies through your browser settings; however, disabling certain cookies may affect the functionality of our Services.

Third-Party Websites and Links

The Services may provide links to websites operated by third parties. We are not responsible for the privacy or security of such sites, and you should review their own privacy policies before providing any personal information.

Children's Privacy

The Services are not intended for use by children under the age of 15. We do not knowingly collect personal information from children under 15. If you are the parent or guardian of a child who has provided us with their personal information, please contact us and we will delete it promptly.

Security and Retention of Your Information

We take reasonable steps to protect personal information we hold from misuse, interference, loss, and from unauthorised access, modification or disclosure, as required by APP 11.

We will retain your personal information for as long as it is needed for the purpose for which it was collected, or as required by law. When we no longer need your personal information, we will take reasonable steps to destroy or de-identify it.

Your Rights and Choices

Under the Privacy Act 1988 and the Australian Privacy Principles, you have the following rights:

  • Right of Access (APP 12). You may request access to the personal information we hold about you. We will respond to your request within 30 days.

  • Right to Correction (APP 13). You may request that we correct personal information we hold about you that is inaccurate, out of date, incomplete, irrelevant, or misleading.

  • Opt Out of Direct Marketing (APP 7). You have the right to opt out of receiving direct marketing communications from us at any time.


We will not charge you for making an access or correction request, although we may charge a reasonable fee for giving access to the information if the request is complex or requires significant resources.

If we refuse your access or correction request, we will give you written reasons for the refusal and information about how you may complain about the refusal.

Complaints

If you have concerns about how we handle your personal information, please contact us first using the details at the end of this policy. If your complaint is not resolved to your satisfaction, you may lodge a complaint with the Office of the Australian Information Commissioner (OAIC) at oaic.gov.au or by calling 1300 363 992.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our practices or for legal, operational, or regulatory reasons. We will post the revised Privacy Policy on this website and update the "Last updated" date. We will notify you of any material changes in accordance with applicable law.


Contact Information

Brand Name: Adeline Sydney

Address: Unit 5/90 Mitchell St, #91, Darwin, NT 0800, Australia

Email: support@adelinesydney.com

Phone: +61 8 7918 7680

Contact Form: Click here

Customer Service Hours: Monday to Friday: 9:00 AM – 5:00 PM (ACST)

Response Time: Our customer service team will respond within 24 hours on business days.